Waar zie je nog vreemde dingen of Engelse teksten die Nederlands zouden moeten zijn? Misschien nog een spelfout die in het vertalen is geslopen? Dit heb ik namelijk niet zelf gedaan.

Geef natuurlijk ook je mening over hoe je de nieuwe lay-out vindt. Het zal even wennen zijn, maar uiteindelijk denk ik dat het de kwaliteit ten goede komt.

En inderdaad, als je klikt op de suggestie, kom je uit op het artikel ‘Meten is weten’ op het SEO-blog van Roy!

Is dat de ultieme manier van personal branding of niet?

Mötley Crüe – Saints Of Los Angeles

Airbourne – Runnin’ Wild

H2O – Nothing To Prove

De reviews:

Mötley Crüe – Saints Of Los Angeles
Mötley Records

WTF, Mötley Crüe on AsIce, you ask? Yep, Iâ??ve been listening to this record a lot lately and I know that a lot of our readers like this band as well, so itâ??s only fair to review the new Crüe record here.

The intro track â??L.A.M.F.â?? leads us to â??Face Down In The Dirtâ??, a cool rocking song that starts off this album with a bang. Maybe youâ??ve noticed the title of their autobiography in the name of that song. Well, the whole album is based on the stories in â??The Dirtâ??, so if you liked the book, youâ??ll like the lyrics on this album as well. Itâ??s sex, drugs and rock â??nâ?? roll all the way, but youâ??ll notice that the band doesnâ??t take itself too seriously and thatâ??s a good thing.

All of the songs on â??Saints Of Los Angelesâ?? are good, with the anthemic title track as the best one in my opinion. I also like â??Welcome To The Machineâ?? and â??Just Another Psychoâ?? a lot. And I should add â??White Trash Circusâ??, â??Chicks = Troubleâ?? and â??Down At The Whiskyâ?? to that. Hell, I can even listen to the ballad â??The Animal In Meâ?? completely without skipping it! The music sounds really fresh, like the good old Crüe albums, but with a very modern production that makes it sound even better. Itâ??s exactly what you want a new Mötley Crüe album to sound like.

To be honest, I never expected Mötley Crüe to record an album thatâ??s as good as â??Saints Of Los Angelesâ??. Maybe itâ??s because they got the original line-up together, I donâ??t know. The band has sold 80 million (!) albums until now, but I think that number will grow even higher because of their latest effort. Go check it out if you havenâ??t done it yet!

Airbourne – Runnin’ Wild
Roadrunner Records

No, this is not hardcore. But I know that a lot of people who read this really like AC/DC and Rose tattoo. And if you like those bands, youâ??ll like Airbourne as well!

The only reason you might not like this band is that they copy their fellow countrymen AC/DC and Rose tattoo a little too well. Some people just like the originals and no copies. Usually Iâ??m one of those people, but I make exceptions for extraordinary good copycats like Airbourne.

Rock â??nâ?? roll is still alive and kicking in Australia and Airbourne is the living proof of it. There are 11 tracks on Runninâ?? Wild and they are all great. Seriously, no fillers. Every song will have you singing along in no time. Itâ??s all just a bunch of great tunes for good times. Damn good production and mix as well. It rocks like hell!

Check out Airbourne on Myspace and be sure to check them out at Metropool, Hengelo on June 11th or at the IJsselhallen, Zwolle on June 22nd (with Judas Priest, Cavalera Conspiracy and Iced Earth). I know Iâ??ll be there for sure!

H2O – Nothing To Prove
Bridge Nine Records

I know that a lot of you hated the previous H2O record â??Goâ??. Personally I still like that poppy style they played on that album, but I can imagine that you all would like to hear some old fashioned H2O again. So, just like you, I was pretty excited to hear that â??Nothing To Proveâ?? would be an album that reached back to the early years of the band. The first track that was up on MySpace, â??1995â?? is the first track of the album and itâ??s a pretty fast track that reminded me of the speedy â??F.T.T.W.â?? album, but with the slickness of â??Thicker Than Waterâ??.

But that doesnâ??t mean that every song on â??Nothing To Proveâ?? sounds like that. Actually, it all sounds pretty poppy once again, like it did on â??Goâ??. Overall itâ??s faster than the previous record though. Still it will probably not be old school enough for the people that wanted to hear another album like the H2O debut.

For me itâ??s a good record with catchy songs. Perfect for the summer. And with good lyrics too. Personal lyrics about friendship (â??Mittsâ??), love (â??Unconditionalâ??), appearances (â??Heart On My Sleeveâ??), and the hardcore scene (â??What Happened?â??). Toby doesnâ??t have to sing it all by himself, heâ??s got Freddy Cricien (Madball), Roger Miret (Agnostic Front), Civ (Gorilla Biscuits/CIV), Paul Delaney (Kill Your Idols/None More Black), Lord Ezec/Danny Diablo (Crown Of Thornz/Skarhead), Kevin Seconds (7Seconds), Matt Skiba (Alkaline Trio) and Lou Koller (Sick Of It All) helping him out, among others. Yes, the H2O family is still tight as ever and everyone contributed to the new album.

In short: itâ??s not an old school H2O record, but I like it anyway.

David,

Wat is volgens ons allen het verschil tussen ‘thru the line’ en crossmedia? Oude wijn in nieuwe zakken?

Hocus

Een interessante stelling. Persoonlijk vind ik wel dat er een verschil in betekenis is tussen beide termen, maar het is moeilijk om aan te geven waar dit in zit.

Persoonlijk zie ik ‘through the line’ als een manier waarop een algemeen reclameconcept breed wordt ingezet via allerlei media, dus ook de niet-massamedia. Voorbeeld: de reclamecampagne van Albert Heijn die o.a. doorgetrokken wordt op tv, in advertenties, op kassabonnen en op de winkelvloer.

Crossmedia is voor mij een term die slaat op het gebruik van meerdere media voor een specifieke actie. Voorbeeld: de viral van Nationale Nederlanden waarbij een website gecombineerd werd met een telefonische boodschap.

Wat vinden jullie?

Ter verduidelijking wat informatie over ‘through the line’ van Wikipedia:

Through the line (TTL) refers to an advertising strategy involving both above and below the line communications in which one form of advertising points the target to another form of advertising thereby crossing the ‘line’. An example would be a TV commercial that says ‘come into the store to sample XYZ product’. In this example, the TV commercial is a form of ‘above the line’ advertising and once in the store, the target customer is presented with ‘below the line’ promotional material such as store banners, competition entry forms etc.

Promotion can be loosely classified as “above the line” and “below the line” promotion. The promotional activities carried out through mass media like television, radio, newspaper etc. is above the line promotion.

The terms ‘below-the-line’ promotion or communications, refers to forms of non-media communication, even non-media advertising. Below-the-line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in fmcg products, but also for industrial goods.

Some of the ways by which companies do BTL (below the line) promotions are by exhibitions, sponsorship activities, public relations and sales promotions like giving freebies with goods, trade discounts given to dealers and customers, reduced price offers on products, giving coupons which can be redeemed later etc.

Even voorstellen
www.babbage.nl/(je voornaam)

Het werkt uiteraard ook nog, maar de verrassing is er natuurlijk wel af.

NEW LIFE FOR SALE!!

This auction is for a New Life in the coastal town of Wollongong, Australia of a 24 year old male.

It includes the following:

Winning bidder will take ownership of my:

– Name

– Phone number

– All my possessions which includes the following

– Clothes,

– Roughly 300 CDs

– Surfboard

– Laptop (minus certain information with my discretion),

– Pushbike (Has wonky handlebars, may need some work)

– Books,

– Bed

– CD player

– Backpack

– Tennis racquets

– Golf Clubs(which you will have no idea how to use)

– Childhood photos

– Skateboard

– Nice lamp which your ex-girlfriend bought you.

- I will teach you my skills which include the following

– Surfing (Expert)

– Climbing (Intermediate)

– Skateboarding (Novice)

– Handstand Skills (Expert)

– Fire Twirling Skills (Intermediate)

– Devil Stick Twirling (Expert)

(Plus many more)

- Will introduce to all my friends & potential lovers (around 8 which I have been flirting with)

- I have around 15 close friends and around 170 other friends

- I have 2 nemeses.

- Lifestyle is very social. It includes a lot of going out.

NB: Friends will treat you exactly as they have treated me. This includes friends who take me surfing, running, climbing and cook for me. All of these features will be transferred over to the winning applicant.

Life also includes the following features

- Will have access to a cruisy job in march delivering fruit.

- You will write a satirical horiscope in the University of Wollongong Magazine.

- You will have new parents to have Christmas with & birthday presents from friends.

- A birthday party will also be organised for you.

This auction also includes the following

- A 4 week training course by the former me which includes the following:

– Many anecdotes and stories from a very interesting and intriguing past 24 years of my life

– 6 Jokes

– Training in becoming me (fashion, food, lifestyle, style of seduction, interests)

– Haircut like mine

– Piercings to the value of $180.

– Lessons in my personal history (The good stuff and the bad stuff)

– Skills Lessons (as mentioned above)

NB: After the 4 week training winning bidder will also receive 2 months of on-call support.

Please note the following

- A friend owes me $20. Another friend owes me a six-pack of beer which you can redeem upon winning the bid.

- The winning applicant should probably shout the next $20 worth of weed.

- Will need to become vegetarian. This can however be changed in the future.

- There is some tension with a former ex from a painful breakup which must be inherited.

I will endeavor to take on a new identity freeing up my prior identity to the winning applicant. Any contact with my former life will be under a different persona.

Only people who will make a full attempt to embrace my life need apply.

Serious bidders only please.

Male or Females welcome (My name is gender neutral)

Good Luck

PS.

Please note winning bidder does not receive ownership of the following:

- Degrees/qualifications

- Drivers License

- Passport

- Future Inheritance

- Formal/Legal Identity

(This is more of a social life and mentality as opposed to a new legal identity)

“Actually itâ??s pretty small, itâ??s unique, itâ??s a concept, itâ??s fun, Itâ??s personal, itâ??s just one of those things, itâ??s also my story of life to create with a â??glimpâ?? of passion.”